The Future of Collaboration: How AI is Supplementing Teamwork and Innovation at P&G

At P&G, we are constantly exploring new ways to innovate and deliver solutions that improve lives for the billions of people who use our products every day. P&G R&D employees have long harnessed digital tools to accelerate our innovation process, delivering new offerings with unparalleled speed and efficiency.

Recently, we set out to gain deeper insights into how artificial intelligence (AI) impacts our organization’s ability to identify effective solutions to real business challenges—and staged a live hackathon to find the answers.

In partnership with the Digital Data Design (D^3) Institute at Harvard and the Wharton School, we participated in a new study called "The Cybernetic Teammate.” Our employees were asked to work on real innovation challenges—either with the support of AI or without it. The results affirmed what we've long suspected: AI is truly a catalyst for innovation, boosting creativity, sparking new ideas, and accelerating our innovation process. By eliminating silos, the technology strengthened team connection and improved the overall employee experience.

Learn more about the study and how AI can fuel teams to achieve peak performance.