“Our unique role in balancing the ‘human’ side of innovation inspires us to serve people where they are, and where they will be, through more innovative experiences that enable consumers to live their best lives.”
Yelitza MonasteriosSenior Director
Yelitza helps P&G uncover unique consumer insights, new jobs and desired consumer experiences, then translates them to better serve consumers globally. In her 25 years at P&G, Yelitza and her team have delivered irresistibly superior innovations across multiple categories such as Hair Care, Oral Care, Feminine Care, and Fabric Care. She combines a healthy mix of what’s needed and what’s possible with consumer research to inspire human-centric innovation
