
Rosa HernandezSenior Vice President, Global Feminine Care R&D
As a passionate, consumer-focused leader with 25+ years of experience, Rosa creates a positive impact across the P&G businesses—and throughout the world. She leverages her multi-faceted skills, transformational thinking, and agility to make a difference across all her projects. Leading with both her head and heart, Rosa is passionate about diversity and inclusion—supporting P&G’s DE+I initiatives both in the United States and globally.
WHAT INNOVATION AT P&G MEANS TO ROSA:
“When our teams connect consumer needs and market insights with technology solutions, they create transformational experiences that improve consumers’ lives and increase value for P&G.”
Led the creation and launch of several Feminine Care innovations, including Always Ultra with Leakguard core and Always Infinity, pioneering the use of a “colored absorbency signal” as a new standard for the category
Expanded Downy Unstoppables scents to better delight consumers around the world and developed new technology for Downy Wrinkle Guard
Widened the appeal and reach of Tide with the launch of Tide Simply
“Our teams connect consumer needs and market insights with technology solutions...that improve consumers’ lives.”
-Rosa Hernandez

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Rosa Hernandez
Senior Vice President, Global Feminine Care R&D