Rosa HernandezSenior Vice President, Global Feminine Care R&D

As a passionate, consumer-focused leader with 25+ years of experience, Rosa creates a positive impact across the P&G businesses—and throughout the world. She leverages her multi-faceted skills, transformational thinking, and agility to make a difference across all her projects. Leading with both her head and heart, Rosa is passionate about diversity and inclusion—supporting P&G’s DE+I initiatives both in the United States and globally.

WHAT INNOVATION AT P&G MEANS TO ROSA:
“When our teams connect consumer needs and market insights with technology solutions, they create transformational experiences that improve consumers’ lives and increase value for P&G.”

• Led the creation and launch of several Feminine Care innovations, including Always Ultra with Leakguard core and Always Infinity, pioneering the use of a “colored absorbency signal” as a new standard for the category

• Expanded Downy Unstoppables scents to better delight consumers around the world and developed new technology for Downy Wrinkle Guard

• Widened the appeal and reach of Tide with the launch of Tide Simply