Since 1992, Thinh has held a variety of R&D roles at P&G, spanning across multiple business units, from front-end innovation to current business. Known for his ability to connect ideas across disciplines to enhance product development, he combines curiosity with technical expertise to inspire his teams. Thin’s leadership has driven impactful consumer research, product design, and process validation, particularly in Home Care and smart products—continually pushing the boundaries of product innovation.
WHAT INNOVATION AT P&G MEANS TO THINH:
“We focus on two fundamental questions: Does this innovation delight consumers enough to earn their love and habitual use? And how does it reduce barriers that prevent them from experiencing that delight? We believe that the most effective innovations are those that succeed in achieving both objectives, ultimately leading to meaningful and lasting consumer engagement.”
INNOVATION HIGHLIGHTS:Led Swiffer back to category growth by implementing strategic initiatives that enhanced product innovation, improved consumer engagement, and optimized marketing efforts to effectively meet evolving customer needs.
Directed the Febreze innovation program, which has achieved double-digit growth and as a leader in the Air Care category.
