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P&G Awarded America’s #1 Most Innovative Household Products Company by Fortune

May 5, 2026

P&G has once again secured the #1 spot for Household Products on Fortune's 2026 America's Most Innovative Companies list—a powerful testament to the work happening across the company every day. This marks our third consecutive year leading the industry and places us among the nation’s top innovators.

Fortune’s rigorous evaluation examines our products, processes, and culture. The results highlighted Product Innovation as our defining strength, a direct result of our shared passion for solving consumer needs.

This commitment to consumer understanding is an anchor of our approach to research. Every innovation at P&G starts with a simple question: "What problem can we solve?" We immerse ourselves in the lives of our consumers to understand their real-world challenges — the ones they face every day, sometimes without even realizing it. This deep empathy is the spark for everything that follows.

We take those insights into labs around the world and leverage deep scientific knowledge to develop meaningful solutions for everyday challenges:

  • Looking for a way to transform your home to a relaxing retreat that provides tranquility and bright energy? Researchers have developed a new scent for Febreze to help you achieve that transformation.

  • Working on spring cleaning your home and wishing for tools to make the job easier or faster? Check out our latest home care innovations which are designed to help you.

  • Curious about how P&G researchers are working to create a future with products made of materials that are both superior in performance and sustainable? Read (or listen) to learn more about efforts to advance bio materials and polymer development for future innovations.

Two women in lab coats and safety glasses work in a laboratory, one looking into a microscope and the other manipulating molecular models.

These are just a few of the ways P&G R&D experts are busy at work, delivering products of superior quality and performance that make everyday life easier, cleaner, and more enjoyable. Consumers are always at the heart of our efforts, so while it’s a great honor to be named #1 on Fortune’s 2026 Most Innovative Companies List, the impact for our consumers is the real win.

Victor Aguilar, Chief Innovation and R&D Officer, commented, “This recognition is a testament to our incredible organization around the world and their commitment to pushing the boundaries of what's possible, transforming how we innovate. We start with a consumer-first approach, deeply understanding their needs and getting clear on the problems to be tackled, leveraging our broad areas of science, technology and AI expertise to design and deliver solutions that delight the people we serve every day.”

See how we continue to innovate at www.pgresearchdevelop.com.

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